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If You Want Better Marketing Look at Your Packaging

September 6th, 2010 · No Comments · General News

p How do you define marketing if it isnrsquo;t just effective packaging?br /br / Confused? Good! Itrsquo;s the initial start to realising something different and interesting on the issue of a title=business development href=http://www.7stepstobusiness.com.au target=_blankbusiness development/a.br /br /The product isnrsquo;t most important . Other competitors sell it too. The single way to make it different is to enhance the packaging. The packaging makes a massive difference.br /br / Save your time trying to sell a product or a service, sell the whole package.br /nbsp;nbsp; nbsp;br /But just what is packaging? br /br /The packaging is the emotion. Itrsquo;s the emotion the customer wants to have ./p
pWhat do you really sell? Itrsquo;s not a product, or a service, or a collection of features, or even benefits. Itrsquo;s an emotion. Everyone wants to feel happier . There isnrsquo;t a person on this planet who isnt interested in that . So focus on making people happier and your sales will soarhellip; astronomically! br /br /So what do you need to do ? How do you package up an emotion and sell it?br /br /Here are some insights clues hellip;br /br /People in life do more to avoid pain than they do increase pleasure. Itrsquo;s a proven psychological rule. So therersquo;s a great start . How can you conquer the fear of buying from your company all customers feel with a risk reversal guarantee? Thatrsquo;s good packaging orientated thinking.br /br /How can you eliminate peoplersquo;s frustrations? How can you commincate to nbsp; people you can get them out of pain or avoid it? What ways can you help them to avoid emotional pain by reducing their fear, eliminating their stress, worry, and apprehension? br /br /Thatrsquo;s packaging. Thatrsquo;s the competitive edge.br /br /What about the pleasure side?br /br /How can you make people feel great?/p
pNo one wants to be satisfied. Think about sex. Would you reflect on having emsatisfactory /emsex for hours or prefer to forget it? br /br /Of course not! Satisfaction is NOT high standard . No one wants to feel satisfied especially after purchasing buying something. br /br /People want to feel contented . So how can you package your product to help people experience that? How can you relate what your product is to how you want them to feel?br /br /Then how can you communicate it with colourful words and language so they get a sense of anticipation and joy, even before they buy, so they canrsquo;t wait to experience the feeling that can only come from having?br /br /Now for the million dollar question.br /br /How can you combine both pain avoidance with pleasure? br /br /When you combine both pleasure and pain relief, WOW! Thatrsquo;s power. Thatrsquo;s influence . Can you imagine it? Can you see it? Can you feel it?br /br /This is marketing. This is effortless power. Itrsquo;s also how you make MASSIVE profits! Thatrsquo;s how you live the lifestyle of your dreams from business ownership that others envy! This is what effective a title=small business development href=http://www.7stepstobusiness.com.au target=_blanksmall business development/a is all about./p

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